Effective Date: October 1, 2025 Website: https://shoesultra.com/ (“we”, “our”, or “the store”) This Privacy Policy explains how we collect, use, and protect your personal information when you shop with us online for footwear and related products (including sneakers, boots, sandals, and shoe care accessories). By accessing or using our website, you consent to the practices described herein.
1. Introduction
Welcome to ShoesUltra. We are committed to safeguarding your privacy and ensuring transparent handling of your personal data. This policy complies with global data protection regulations including the General Data Protection Regulation (GDPR) for EU residents, the California Consumer Privacy Act (CCPA) for California residents, and other applicable local data protection laws.
2. Information We Collect
We collect information to process orders, enhance your shopping experience, and provide customer support: – Personal Information: Name, email address, phone number, shipping and billing addresses, date of birth (if required for age-verified products), and account credentials (if you create an account, including username and password). – Order Details: Products purchased, order numbers, order dates, shopping history, return/exchange requests, and communication records related to your orders. – Payment Information: We do not store credit/debit card details, bank account information, or other sensitive payment data. All payments are processed securely via third-party payment gateways (e.g., PayPal, Stripe, Square) that comply with Payment Card Industry Data Security Standard (PCI DSS). – Technical Data: IP address, browser type and version, operating system, device model, screen resolution, browsing behavior (including pages visited, time spent on pages, product views, and search queries), and data collected through cookies and analytics tools (e.g., Google Analytics, Hotjar).
3. How We Use Your Information
We use your collected information for the following legitimate purposes: – To process and deliver your orders quickly and accurately, including verifying your identity, arranging shipping, and providing order tracking information. – To send order updates (e.g., order confirmation, shipping notification, delivery confirmation), promotional offers (with your consent), and customer service messages. – To analyze user behavior, website traffic, and product performance to improve our website functionality, product selection, and overall shopping experience. – To personalize content, product recommendations, and marketing materials based on your browsing and purchase history. – To comply with legal obligations, resolve disputes, and protect our rights and the rights of our customers and partners.
4. Sharing Your Information
We do not sell, rent, or lease your personal data to any third parties for marketing purposes. We may share your information only with the following authorized third parties to fulfill business operations and legal requirements: – Delivery Partners: Reputable logistics providers (e.g., FedEx, UPS, DHL, local postal services) to ship your orders, provide tracking information, and complete delivery. – Payment Providers: Third-party payment gateways (e.g., PayPal, Stripe) to process transactions securely and verify payment validity. – Service Providers: Vendors providing website maintenance, analytics, customer support software, and marketing services (e.g., Google Analytics, Zendesk), who are contractually obligated to protect your data and use it only for the purposes we specify. – Legal Authorities: Government agencies, courts, or regulatory bodies when required by law, court order, or to comply with legal investigations.
5. Cookies and Tracking Technologies
We use cookies (small text files stored on your device) and similar tracking technologies (e.g., web beacons, pixel tags) to enhance your website experience: –Necessary Cookies: Essential for website functionality, such as remembering your cart items and login status. These cookies cannot be disabled. – Performance Cookies: Collect data on website usage (e.g., pages visited, error messages) to improve website performance and fix issues. – Functional Cookies: Remember your preferences (e.g., language, region) to personalize your experience. – Marketing Cookies: Used to deliver targeted promotional content and measure the effectiveness of marketing campaigns. You can manage cookie settings in your browser (e.g., Chrome, Safari, Firefox) to accept or reject non-necessary cookies. Disabling certain cookies may affect website functionality.
6. Data Security
We implement industry-standard security measures to safeguard your personal information from unauthorized access, disclosure, alteration, or destruction, including: – SSL (Secure Sockets Layer) encryption for all data transmitted between your device and our website. – Firewalls and secure server infrastructure to protect our database. – Regular security audits and updates to website software and systems. – Limited access to personal data by authorized personnel only, who are required to comply with strict data protection policies. While we take all reasonable precautions to protect your data, no online transmission or storage method is 100% secure. We cannot guarantee absolute security, but we will promptly notify you and relevant authorities if a data breach occurs that may affect your personal information.
7. Your Data Rights
Depending on your location and applicable laws, you may have the following rights regarding your personal information: – Right to Access: Request a copy of the personal data we hold about you. – Right to Correction: Request correction of inaccurate or incomplete personal data. – Right to Erasure: Request deletion of your personal data (also known as the “right to be forgotten”), subject to legal exceptions. – Right to Restriction of Processing: Request that we limit the processing of your personal data. – Right to Data Portability: Request transfer of your personal data to another organization or to yourself in a structured, machine-readable format. – Right to Withdraw Consent: Withdraw your consent for marketing communications at any time (you can click the “unsubscribe” link in our promotional emails or contact us directly). To exercise any of these rights, please contact us using the information provided in Section 9.
8. Third-Party Links
Our website may contain links to third-party websites (e.g., social media platforms like Instagram, Facebook, and TikTok; delivery service providers; and payment gateways). This Privacy Policy does not apply to third-party websites. We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing the privacy policies of any third-party websites you visit.
9. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us: – Email: privacy@shoesultra.comÂ
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technology. We will notify you of any material changes by posting the updated policy on our website with a revised “Effective Date” and, if required by law, sending a notification to your registered email address. We encourage you to review this Privacy Policy periodically for the latest information on our privacy practices.
